AI departments do the work.
keyAIClear, not clever.
Say
Three drafts are waiting for your approval.
Not
Your AI magic is ready!
Don’t stretch or squash
Colourways
The logo is one colour at a time: ink or white. Mint carries the logo only on the two mint grounds. On photographs, use white over the darkest calm area, with a 35 % black scrim if needed.
- Contrast
- At least 4.5 : 1 between logo and ground
- Photo
- White only, calm area, scrim ≤ 35 %
keyAI
keyAI
keyAI
keyAI
keyAI
keyAIBrand
imagery
Liquid light under glass. The light is the work moving through the company; the glass is the spark, two halves that bend it: the AI’s work and the person who approves it. Each picture shows one step in one line of text. No people, no props.
- Light
- Ink, deep green, emerald, mint; aqua and pale lime only at the bright edges; fine grain
- Never
- Faces, hands, props, robots, purple-blue AI gradients, a second accent colour
- Rule
- One picture, one step, one thin line of text; glass only in the spark’s shapes
Graphic
pattern
The pattern is the liquid light drawn as lines: contours of the same flow that moves behind the glass in the imagery and the logo motion. It adds no new shape and tiles without a seam. One line may carry the mint, never more.
- Unit
- One 1000 × 1000 tile, seamless both ways
- Scale
- Tile at 25–100 % of the layout width; hairlines stay hairline
- Colour
- Ink on white or white on black, one mint line
Pattern
system
One pattern, three colourways. Scale the tile, never the stroke. Use it where a surface needs texture but no picture; never behind body text.
- On black
- Covers, packaging, large walls
- On paper
- Social, banners, slides
- On mint deep
- Merchandise, print edges
Social media
creatives
Three post types share one frame: a headline of six words or fewer, the lockup bottom left, and a single image, mark or pattern. Copy states what keyAI does; it never claims numbers we have not measured.
- Format
- 1080 × 1350 (4 : 5)
- Margins
- 7 % of the width on every side
- Types
- Photo · Mark · Pattern
Nothing goes out unapproved.
keyAI
Marketing first. Sales next.
keyAIPage
banners
Profile headers carry the promise, not the logo; the avatar already shows the mark. Keep text in the right half so the avatar never covers it, and use the Flow pattern on the left.
- Company page
- 1128 × 191 · light profile
- Profile header
- 1500 × 500 · dark profile
- Avatar
- Mark at 56 % of the square
The AI operating system for your company.
keyAI
AI departments do the work. Your team approves everything that goes out. · Software
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Your team approves everything that goes out.
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Web
and app
On screens the identity is mostly white space and one strong headline. Mint appears only at the approval step: the Approve button and the approved state.
- Icon
- Mark on black, 58 % of the tile
- Favicon
- Mark only, 16 and 32 px
- Accent
- Approve action and approved state only
keyAI · AI operating system
The AI operating system for your company.
AI departments do the work. Your team approves everything that goes out.
Book a callkeyAIToday
Drafts waiting for you
Marketing · Instagram postAutumn launch post, draft 2
EditApprove
Approved by you · 09:12Weekly report draft
Stationery
Uncoated paper, white or black. The lockup sits top left and small; the spark goes large only on covers. The approver’s badge is the one place mint is printed on paper: the approved bar.
- Letterhead
- A4, lockup 30 mm wide, 18 mm margins
- Cards
- 85 × 55 mm, 400 gsm uncoated
- Badge
- 54 × 86 mm, mint bar = approver
Packaging
and devices
Boxes are matte black with the lockup in white on the lid and one mint ribbon. On screens the identity is white space and one strong line; mint only marks the approval step.
- Box
- Rigid, matte black board, white print, mint satin ribbon
- Screens
- Same layouts as “Web and app”, shown in place
Signage
Reception wall: the primary lockup in matte black, 1.2 m wide, its centre at a standing visitor’s eye line. No light box and no glow indoors.
Outdoor
One message of at most eight words, readable in three seconds. Day posters are black with the spark large and cropped, one phrase in glow. Night lightboxes are deep green with a glow spark.
- Lightbox
- 1185 × 1750 mm bus shelter
- Poster
- 500 × 700 mm paste-up
- Copy
- Messaging layers 2–3 only
Merchandise
Merchandise is quiet: black goods, one white print, either the lockup small at the chest or the mark alone. One glow piece per set, the pin, never the garment.
- One colour, white on black, water-based
- Sizes
- Chest lockup 80 mm · tote mark 120 mm · cap mark 45 mm
- Accent
- One glow item per set
